Opened 6 years ago

Closed 6 years ago

#10435 closed task (implemented)

Determine optimal price for TBB

Reported by: phobos Owned by: phobos
Priority: Medium Milestone: Website Donations Enhancement
Component: Webpages/Website Version:
Severity: Keywords: donations economics
Cc: Actual Points:
Parent ID: #10328 Points:
Reviewer: Sponsor:

Description

Right now, we have $5 set as the default. Mostly, this is based on $5 being common in app stores (such as google play, apple app store, amazon app store) conditioning users to spend $5 for an app. Other studies say optimal price is $1.99.

The only way to truly learn the optimal price ($ donated vs. downloads) is to experiment.

Child Tickets

Change History (5)

comment:1 Changed 6 years ago by arma

On the donations page we suggest $100 is a good default for Paypal.

But we pick $5 as a good default for Bitcoin.

I'd think $100 would be a nicer default for Bitcoin too. Somewhere out there are really rich bitcoin people after all. :)

comment:2 Changed 6 years ago by phobos

Changed download-easy and btc donate to $10 as a test.

comment:4 Changed 6 years ago by phobos

Been at $10 for the past 5 weeks. Will start compiling the data to see if $10 or $5 resulted in more donations, in some world. Not sure how to make this a statistically valid comparison given uncontrolled external factors.

comment:5 Changed 6 years ago by phobos

Resolution: implemented
Status: newclosed

Mike says $10 is what mozilla found as optimal. Leaving it at that for now.

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