Illustrations for tpo.org redesign
We are working on the tpo.org redesign and we are going to need an illustrator for our new website illustrations.
Motivation
Nowadays, websites are pretty modular and standard. Illos help to translate the Tor brand voice and tone with a visual anchor. So with them, we can make a unique speech about privacy.
Concept
I like the idea of having characters. Wierd, unique and fantastic people make the Tor Community awesome. We are encouraging individuals to be their selfs, so I'd like to reinforce this idea.
Illustrations are going to be placed on the website but also are going to be part of the Tor brand language. So, we can use them on Blog posts, social media, t-shirts, etc.
For sure, we will follow some trends, but in any case, we are becoming trendy. People should breathe The Tor project brand across mediums.
Process
- We present a couple of options based on the brand voice and tone to stakeholders (moodboards).
- Stakeholders cannot imagine how the style will work on the website, but they feel what is close or what not with the idea they have about the brand; so we make a choice.
- We define the illustrators' short-list who we are going to reach that follows the pre-selected style - already started
- We make a list of the illustrations we are going to need - already started
- Picked illustrator propose us a workflow. Usually, it starts with a quick draft to approve. After that, he/she works on the high definition version of each illo.
- Illustrator begins to work.
- We iterate illustrations until we are happy with them [usually 1 or 2 rounds]
- Illustrator delivers illos.
Needs
Sections that will need illustrations:
Homepage
Community
user testing relay operators training outreach .onion hosting translation Development
Network
applications metrics ooni research contribute
Torproject
About
Download Tor Browser Donate
First Approach
I made 2 options for now with different illos styles that I think could work. I'd like to have a review from people involved. See Attachments.