Opened 13 days ago

Last modified 13 days ago

#24843 new project

Illustrations for tpo.org redesign

Reported by: antonela Owned by:
Priority: Medium Milestone: website redesign
Component: Webpages/Website Version:
Severity: Normal Keywords:
Cc: Actual Points:
Parent ID: Points:
Reviewer: Sponsor:

Description

We are working on the tpo.org redesign and we are going to need an illustrator for our new website illustrations.

Motivation

Nowadays, websites are pretty modular and standard. Illos help to translate the Tor brand voice and tone with a visual anchor. So with them, we can make a unique speech about privacy.

Concept

I like the idea of having characters. Wierd, unique and fantastic people make the Tor Community awesome. We are encouraging individuals to be their selfs, so I'd like to reinforce this idea.

Illustrations are going to be placed on the website but also are going to be part of the Tor brand language. So, we can use them on Blog posts, social media, t-shirts, etc.

For sure, we will follow some trends, but in any case, we are becoming trendy. People should breathe The Tor project brand across mediums.

Process

  • We present a couple of options based on the brand voice and tone to stakeholders (moodboards).
  • Stakeholders cannot imagine how the style will work on the website, but they feel what is close or what not with the idea they have about the brand; so we make a choice.
  • We define the illustrators' short-list who we are going to reach that follows the pre-selected style - already started
  • We make a list of the illustrations we are going to need - already started
  • Picked illustrator propose us a workflow. Usually, it starts with a quick draft to approve. After that, he/she works on the high definition version of each illo.
  • Illustrator begins to work.
  • We iterate illustrations until we are happy with them [usually 1 or 2 rounds]
  • Illustrator delivers illos.

Needs

Sections that will need illustrations:

Homepage

Community

user testing
relay operators
training
outreach
.onion hosting
translation
Development

Network

applications
metrics
ooni
research
contribute

Torproject

About

Download Tor Browser
Donate

First Approach

I made 2 options for now with different illos styles that I think could work. I'd like to have a review from people involved. See Attachments.

Child Tickets

Attachments (2)

Option B.png (1.5 MB) - added by antonela 13 days ago.
Option A.png (1.3 MB) - added by antonela 13 days ago.

Change History (3)

Changed 13 days ago by antonela

Attachment: Option B.png added

Changed 13 days ago by antonela

Attachment: Option A.png added

comment:1 Changed 13 days ago by antonela

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