Opened 3 months ago

Last modified 2 months ago

#30783 new enhancement

End of Year Fundraising Campaign Banner

Reported by: pili Owned by: tbb-team
Priority: Medium Milestone:
Component: Applications/Tor Browser Version:
Severity: Normal Keywords: ux-team, tbb-9.0
Cc: sstevenson, antonela, emmapeel Actual Points:
Parent ID: Points:
Reviewer: Sponsor:

Description (last modified by pili)

Let's include a banner in Tor Browser 9.0 stable in time for the End of Year Campaign.

There will be 2 rounds of banners:

  • First round will happen around 2019-10-22 (9.0 stable release)
  • Second round will happen around 2019-12-10 (9.0 first security release)

Child Tickets

Change History (5)

comment:1 Changed 3 months ago by pili

Description: modified (diff)

First Round

  • Art: TBD
  • Link to: https://donate.torproject.org/
  • Proposed copy: Take back the internet. Support Tor. (and other TBD iterations)
  • Proposed functionality: Each user will see the banner three times. Any user that Xs out of the banner will not see it again. Last year the user no longer saw the banner if they clicked the link. If at all possible, I would like to remove that functionality. I suspect we had many users, visit the donation page and not complete the donation, but might complete the transaction if they have a reminder.

Second Round

  • Art: TBD
  • Link to: https://donate.torproject.org/
  • Proposed copy: TBD
  • Proposed functionality: Each user will see the banner three times. Any user that Xs out of the banner will not see it again. Last year the user no longer saw the banner if they clicked the link. If at all possible, I would like to remove that functionality. I suspect we had many users, visit the donation page and not complete the donation, but might complete the transaction if they have a reminder.

comment:2 Changed 3 months ago by pili

Cc: emmapeel added

We will need the copy to be frozen at least 2 weeks before release for translations, i.e by the first week of October for Banner 1 and by mid to end November for Banner2

comment:3 Changed 3 months ago by pili

We should review the banner dates:

[20:44:58] <+GeKo> pili: we should at some point think whether we really want to have the first EOY banner together with 9.0
[20:45:13] <+GeKo> iirc we had a similar discussion last year when launching 8.0
[20:45:22] <+GeKo> (even though that was earlier)
[20:45:49] <+GeKo> and decided against it to not distract from the major release and all we achieved back then

comment:4 Changed 2 months ago by gk

Another thing we should keep in mind is making sure the version and changelog link are still visible, even with the banner.

comment:5 in reply to:  3 Changed 2 months ago by pili

Replying to pili:

We should review the banner dates:

[20:44:58] <+GeKo> pili: we should at some point think whether we really want to have the first EOY banner together with 9.0
[20:45:13] <+GeKo> iirc we had a similar discussion last year when launching 8.0
[20:45:22] <+GeKo> (even though that was earlier)
[20:45:49] <+GeKo> and decided against it to not distract from the major release and all we achieved back then

Maybe we can try to have a release 2 weeks after 9.0 stable (mid November?) to give enough time for the first EOY fundraising banner before we switch to the second iteration in mid December.

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