We met to figure out how to better communicate / seek / accept outside support for Tor. We didn’t spend much time on sponsorship and fundraising. Rather, we focused on how people can show support and provide in-kind support to the Tor project. This starts to overlap a bit with structures for individual contribution to the Tor project.

Things to be done

A lot of this work is already underway across the org / community; in some cases need to pull out and make more visible.

1. Identify the org functions that can be covered thru in-kind support

2. Create a list of (supported) actions people can pledge to do (especially ordinary people)

  • some of these volunteer actions overlap a bit with community & on-boarding; need to figure out how to communicate better and reduce friction
  • donation
  • documentation
  • localization
  • provide support? (this one is tricky—have to watch out for at-risk people)
  • translation (same as above)
  • evangelists
  • all of this is very related to how we onboard new people

3. Maintain a list of tickets that volunteers can take (in TRAC: “easy”)

  • this is more on the “on-boarding / contribution” side, but overlaps
  • Karsten’s hope is to pull out 1/1/1 things, i.e., 1 thing to do, take 1 hour to explain, take 1 week to check in

4. Create a “show your support” program?

  • buttons, badges, other easy
  • need as much endorsement as possible; don’t discriminate
  • “Tor is best way the reach our website safely”
  • probably integrated with the donor program

5. Create a list of high-profile Tor supporters

  • need a braintrust and alliance of organizations who believe in the mission of Tor
  • they are proactively shaping public opinion and are there if we have to weather criticism
  • companies (Facebook/Google), NGOs (ACLU), public servants (PM of Iceland, UN Human Rights rapporteur), artists (John Cusack), musicians (Aphex Twin), from across the globe and political spectrum
  • How would we feel is a brand like Starbucks gave a thumbs up to Tor? <— aggressively embrace mainstream if they show any interest; this part of Tor is apolitical; great for the Onion to appear alongside well-known brands
  • and conversely people to shame? <—not sure, might be better to stay positive

6. Figure out a way to know the valuable relationships that Tor people have (tricky)

7. Design a university engagement program?

  • appeal to student activists / CS departments
  • create excitement and interest in Tor on 1000 campuses
  • provide template presentations, event formats
  • send swag and stickers
  • have a process for on-boarding people into Tor contribution

8. Create models for replicable biz partnerships

  • how do you do a “biz development” exploration from within Tor?
  • need to do case studies / brainstorms of how it would work in an ideal world
  • Silent Circle, !BlackPhone2 <—— work with Guardian Project to learn more
  • DT? <—— work with Mozilla to learn more
  • who is responsible? Who can commit the org? What is the protocol? Are agreements needed?
  • make sure to identify giant landmines so they can be avoided

Kinds of help we need

Help $$$ Channel
Engineering support Match donations Promote Tor on high traffic sites
Auditing support Bug bounties Promote Tor on large email lists
Set up relays Provide meeting space Promote Tor on Facebook pages
Domain fronting Provide travel support TV/Radio exposure
Run an onion service for all your addresses Provide software licenses *be careful* Blog your support for Tor
QA / usability Provide bandwidth Add a Tor button to your page
Design NASCAR :)
Legal (pro bono) Advocate within an institution

Interesting Questions

1. How can we make it easier to get support to people on the edges, without flowing through the central organization?

2. What kinds of political events create more sympathy for Tor?

3. What are the enduring use cases that create more sympathy for Tor?

4. Historically, what kind of support have we gotten from companies?

  • Corporations who have matching programs
  • Put Tor on routers (Cisco)
  • Cloud engine companies; Google, Amazon, Azure (we currently get credits)

5. What kinds of companies would want to differentiate themselves on privacy?

  • ISPs, particularly Swedish ISPs
  • Deutsch Telekom

6. Are there sovereign nations who would support; in spirit or by setting up relays?

  • Iceland — maybe
  • Ecuador — unknown
  • Estonia — privacy hater

7. Who are the open internet orgs and related orgs who can strengthen advocacy side?

  • EFF
  • CDT
  • OTI
  • ACLU
  • Google Ideas (U Proxy; stop censorship)
  • Mozilla

8. Are there media organizations who would support; in spirit or by setting up relays? e.g.,

  • Gawker
  • First Look
  • Boing Boing —> already runs a relay
  • NYT —> needs to be publicly shamed into running a relay?
  • Guardian

9. Can we count on any help from university CS departments?

  • classes on networking; include Tor in the curriculum as part of network failure, privacy, security
  • give a talk
  • scholarships; send college kids to dev meeting
  • NSF—up to $15k support for conferences
  • MIT runs a lot of exits

10. Who can help with research?

  • Tell us what percent of your users are using Tor (tricky because it could rub people the wrong way)
  • Put that in your transparency report
Last modified 4 years ago Last modified on Sep 30, 2015, 8:49:37 AM