Tor users People who don't know they're using Tor * Tor in the background * Who want to use Tor but can't (ie. no tech understanding) * making Orbot smaller in size to download (no reason to delete to save space, smaller than other browsers to download) * Anti-encryption laws * Who are users who would like to use Tor but don't know about it * Teenagers – make it cool (dark web is already cool) don't really know what darkweb is... just sounds cool * Threat models – principals, teachers, parents * highschool firewalls (using bridges, put on USB stick ie tails) * schools give out USB sticks to students * Public schools in countries where encryption is illegal cannot use/promote not actively enforced, however – lots of people unintentionally breaking laws * people use Google docs because it's so easy, available ready to use * focusing on larger groups who are at risk * mobile browser – on par with desktop, 2 apps, different name * more people uninstall than install Orfox * Global south (ie. digital rights Pakistan) * direct material support for trainings * knowing issues in parts of world where we have less knowledge about * building relationships in local areas * nightly builds to trainers to fix and iterate on usability issues * next Billion users * low bandwidth * not getting stuck in US context (beyond marketing and towards general access) * bridges * SIM card access requiring identification * anonymity set (getting Tor browser in various places) * alignment with communities improving overall network access (mesh networking) * showing people they can use Facebook, twitter, etc with Tor * making the messaging super obvious (formulate questions so they can understand privacy better via context) * Anti-satire, anti-spam laws in Pakistan * Teenagers and their principals/parents * Online harassment * Proper sex education, counseling * Outreach portal messaging * localization of “anonymity” * simple talking points for various groups * “Why is this slow, French and dumb?” * Helping people understand the properties of Tor * updates to Tor Check page * Respecting anonymously generated content * 1-push button (Ricochet)