Tor users

People who don't know they're using Tor
* Tor in the background
* Who want to use Tor but can't (ie. no tech understanding)
* making Orbot smaller in size to download (no reason to delete to save space, smaller than other browsers to download)
* Anti-encryption laws
* Who are users who would like to use Tor but don't know about it
* Teenagers – make it cool (dark web is already cool) don't really know what darkweb is... just sounds cool
* Threat models – principals, teachers, parents
* highschool firewalls (using bridges, put on USB stick ie tails)
* schools give out USB sticks to students
* Public schools in countries where encryption is illegal cannot use/promote not actively enforced, however – lots of people unintentionally breaking laws
* people use Google docs because it's so easy, available ready to use
* focusing on larger groups who are at risk
* mobile browser – on par with desktop, 2 apps, different name
* more people uninstall than install Orfox
* Global south (ie. digital rights Pakistan)
* direct material support for trainings
* knowing issues in parts of world where we have less knowledge about 
* building relationships in local areas
* nightly builds to trainers to fix and iterate on usability issues
* next Billion users
* low bandwidth
* not getting stuck in US context (beyond marketing and towards general access)
* bridges
* SIM card access requiring identification
* anonymity set (getting Tor browser in various places)
* alignment with communities improving overall network access (mesh networking)
* showing people they can use Facebook, twitter, etc with Tor
* making the messaging super obvious (formulate questions so they can understand privacy better via context)
* Anti-satire, anti-spam laws in Pakistan
* Teenagers and their principals/parents
* Online harassment
* Proper sex education, counseling 
* Outreach portal messaging
* localization of “anonymity” 
* simple talking points for various groups
* “Why is this slow, French and dumb?”
* Helping people understand the properties of Tor
* updates to Tor Check page
* Respecting anonymously generated content
* 1-push button (Ricochet)