wiki:org/meetings/2018MexicoCity/Notes/Finances and Fundraising

Year End Campaign & Status of Finances Oct 1, 2018 Mexico City meeting

We have two new finance staff - M & B to help SA, going through 18-mo audit to shift financial year from calendar year to June-July.

Question: What percentage of the funding for Tor is from the US gov’t? Answer: ~55% from U.S. federal funding SS: Her job is to diversify the funding stream, we’re moving away from this. IE, private foundation funds from companies like Handshake (who are they?! What do they do?) SA: We’ve been very successful in shifting our percentages while also increasing our budget

SS: So far in 2018 we’ve made ~$250K from individual giving. Last year we had only 50K in our email database, now we have about 100K in the database. More and more people making monthly giving gifts… about 200 people per month.

Post year-end campaign tactic is to convert one-time EOY campaign givers to monthly giving.

Handful of grants in the pipeline--now that we have more staff, we can do more and more and more! In the past, most grants have been written by outgoing executive director, IB, & RD (mostly federal grants).

Major donors is a tactic that we haven’t had the bandwidth to pursue, but will be expanding our efforts. SS has been reaching out to folks in the database who haven’t had much contact and her efforts have been successful in procuring donations.

Email list sign-up: 200+ per day. Folks opt-in to comms from Tor, and are able to opt-out of fundraising emails without opting out of the newsletter. Concern: will people be annoyed with fundraising asks? How can we measure how many people opt out during fundraising asks and adjust tactics as needed.

SS reached out to 600 people who gave $100 once in the past -- positive response, will be sending t-shirts to folks who said they never received one.

SS & IB planning on doing more traveling asks to connect with major donors. EFF shared that they do this work with major donors and generally tack it onto existing trips.

Bequest tactic: asking folks to put Tor in their will. Note that the cryptohacker community is getting older. EFF is working on this tactic, SS has connected with their major donor staff folks.

EOY Campaign Theme: strength in numbers Stronger, keep Tor independent, more financially robust when we have individual support Later today (10/1) brainstorming the creative / copy / numerical representation of this work Integrating passing of the executive director torch emails into the campaign Cross social posting, A/B testing with different kinds of text & graphics Giving Tuesday “Helps keep Tor independent” vs. “more independent” Your unrestricted giving is even more valuable, even if it’s a small amount. Flexible! Anonymity loves company--crowds make this work. Think about integrating or expanding on the people images that AD made. Have to remember that the t-shirt is linked with all of the giving.

Posed question: Can core contributors and volunteers can buy sweatshirts (which are typically reserved for $500 donors during the EOY campaign) at cost + shipping? Group agreed that yes.

Last modified 2 months ago Last modified on Oct 3, 2018, 9:03:45 PM