Changes between Version 9 and Version 10 of org/meetings/2019Stockholm/Notes/FundraisingBrainstorm


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Timestamp:
Jul 13, 2019, 10:20:19 AM (7 months ago)
Author:
alsmith
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  • org/meetings/2019Stockholm/Notes/FundraisingBrainstorm

    v9 v10  
    1515 1. List of best performing days of past campaigns.
    1616 1. Special days like Giving Tuesday and Human Rights Day.
     17   1. Human Rights Day: talk with OONI. What are things that have happened in the last year, what is being taken away.
     18   1.
    1719 1. Past TBB/TBA taglines and their performance.
    1820 1. List of most popular t-shirts based on demand during recent social media sale.
     
    3840 * Description of a surveillance societies and what it is like to live there
    3941 * Q&A interview style w/ some of our amplifiers (What about David Kaye, the UN special rapporteur? Any of our funder relationships?)
     42 * Interview w/ Bruce, Matt, Cindy from the board, Paul Stevenson (would need to start now)
     43 * Story of human rights defenders, what about front line defenders?
     44 * Introduction to technical stuff: here's something we can do with more funding
     45 * Some occasional amount of goofy stuff: a tour of our office network, which is just onions connected w/ ethernet cables
    4046
    41 TBB/TBA Taglines
     47TBB/TBA Taglines [[BR]]''Thought: Do we think we'll get more information if we vary the graphics instead of varying the taglines? ''
    4248
    4349 * Take back the internet. Support Tor.
     
    4753 * Create the private internet you deserve. Support Tor.
    4854
     55----
    4956== Meeting Notes ==
     57'''T-shirt brainstorming[[BR]]'''
     58 * Plan is to design three t-shirts, set out a vote, produce the most popular one.
     59 * We have to keep in mind that each shirt must cost $10.99 or less
     60 * Design concepts ideas
     61   * Rosie the Riveter 
     62   * Hands reaching to an onion, hands of many sizes / shades reaching for onion, hands reaching from below towards onion, pulling chains off of an onion
     63   * Breaking an onion out of jail
     64   * Breaking chains on a computer
     65   * What will bring in the most new people into this circle?
     66   * Something something... Since 1996 + retro images
     67   * Stuff we've outlasted
     68     * Flash
     69     * Myspace
     70     * Netscape
     71     * etc
     72   * Timeline
     73   * Onion roots breaking through a pot
     74   * Winged onion
     75   * Wrecking ball onion
     76   * Concrete + roots 
     77   * Many roots 
     78   * Mass of onions with a retro theme that's 'coming together' to heal ***
     79   * Two onions as old-fashioned wired/tin can telephones reaching across / around a 'dead/scary/thorny' landscape
     80   * The evolution of the human image (ape -> human -> ugly/surveilled/profiled version -> onion person)
     81   * Onion with roots wrapping around a surveillance camera
     82     * This + onion blooming. Including an element of hope
     83   * Three panels
     84     * Tor onion growing the ground
     85     * Old fashioned terminal computer image w/ surveillance (all seeing eye, big brother thing), roots are growing thru it
     86     * Onion is flowering 
     87 * '''Three 'theme ideas''''
     88   * Dystopian
     89   * Retro
     90   * Activist
     91   * + ask Derechos Digitales b/c some of these themes look like what they do
     92 * Some other ideas for what to sell
     93   * Desktop wall paper download for a low level donation ***
     94   * Really high donations get prints
     95   * Dog shirts? 
     96   * Baby onesies?
     97
     98'''Social media challenges''' * Activities to throw in some fun
     99   * 2018: Traveling onion
     100   * 2017: Eating an onion
     101 * Brainstorming ideas
     102   * Onion cookbook
     103   * Donation level incentives -- when our campaign reaches x, we do y.
     104   * You get a special retro cd
     105   * Onions of the world discussion
     106   * Technical stuff on history of tor
     107   * Video thank yous from Nick & Roger
     108   * Mini cook show with Nick & Roger
     109   * Nick & Roger dress up in 'nerd gear' -- "We're with the dork web"~
     110   * Nick paints his hair purple, Roger paints his hair green
     111   * Nick writes a song
     112
     113'''Creative ways we can use Tor Browser throughout the campaign''' * Trying different visuals vs. different tag lines
     114 * Ensuring that TBA & TBB are different and appropriate for each audience
     115 * Can we experiment w/ long text?
     116 * Can we do a whole re-make of the about:tor? 
     117   * Can we serve this 33% of the time? 
     118   * Can we come up w/ a new one for every two weeks?
     119   * What if we make this really nice, like the Google doodle? Creating the expectation that every year this happens?
     120   * Make several in advance
     121     * Every 2 weeks they would change
     122   * Animated gifs
     123   * Would need to retain all functionality (ie, search bar still needs to be clear and easy)
     124 * We want to show banner 10x before it disappears?
     125   * Banner needs to persist even if they click the donate.page three more times
     126   * Goes away if you x out of it
     127 * Website would still have banners
     128   * Now we have many websites: should show up on tpo, community, metrics, &