wiki:org/roadmaps/Media

STATUS COLOR CODE:

  • GREEN = WILL GET DONE BY EOM
  • YELLOW = MOST OF IT DONE BUT NOT FINISHED BY EOM
  • RED = EITHER DECIDED TO DROP IT OR JUST STARTED THE TASK OR IS MOVING TO THE NEXT MONTH

THESE ARE JUST NOTES FROM AN UN-CONFERENCE FORMAT BRAINSTORMING SESSION. These are not official policy! Some of these ideas may never be implemented. If you are a journalist, please use press @ torproject.org to ask questions!

Media roadmap for 2015 / 2016

March 2015

What Who When Ticket Status
Pitch positive stories to the media Kate March 2015 GREEN
SWOT analysis for media Kate and core Tor March 2015 YELLOW
Improve reporting:
--- from board
--- from executive team
--- from projects
Executive Committee March 2015 GREEN

April 2015

What Who When Ticket
Talk to other tech companies about how to discuss prototypes and test projects in the media so that the media doesn’t overpromise abilities of our unfinished projects. Kate April 2015
Create a directory of journalists in English world Kate/Crowdsource April 2015
Create a directory of journalists in the rest of the world Kate/Crowdsource April 2015
Encourage Love of Tor in and through the larger community (example: retweets from Tor community and allied communities like libraries) Kate April 2015

May 2015

What Who When Ticket
Write and edit glossary of Tor terms Kate May 2015
Mission Statement Developed Sue/Executive committee/Kate May 2015

June 2015

What Who When Ticket
Ask other orgs and friends about their press contacts Crowdsource June 2015
Publish interviews of Tor people Kate June 2015
Strategy: Launch survey into core Tor questions Sue End of June 2015
Strategy: Begin interviews into core Tor questions Sue End of June 2015

July 2015

What Who When Ticket
Delegation/empowering and teaching others ? July 2015
Identify people ready to talk to the media for different regions and languages Kate July 2015
Write boilerplate sentences for journalists ? July 2015

August 2015

What Who When Ticket
Set up mechanism for allowing core Tor to see what’s happening with media Jake/Kate August 2015
Media kit for meetings (presskit.com) Kate August 2015
Formally discuss and start initial planning for new web site design Everyone currently posting things to web August 2015

September 2015

What Who When Ticket
Media plans for adversaries Kate September 2015
Gather more user stories Kate September 2015
Have a written media strategy ready Kate September 2015
Publish more interviews of Tor people Kate September 2015
Set up a process for press review Kate September 2015
Strategy around outreach to adversaries—attending spy conferences, etc. (includes op-eds, etc.)--Decide which events to attend, what to do at them, Tor media strategy to accompany them Jake/Kate/Roger September 2015
Support culture and enable artists. (Museums, conceptual art) Jake September 2015
Translate boilerplate language for journalists Crowdsource September 2015

October 2015

What Who When Ticket
Strategy: Publish gap analysis for comments Sue October 2015

November 2015

What Who When Ticket
Publish fact sheets for journos Kate November 2015

December 2015

What Who When Ticket
Strategy: Publish draft plan for getting from A to B. (For comment.) Sue December 2015

January 2016

What Who When Ticket
Agree on a new website architecture People who currently post to web site January 2016
Strategy: Publish revised (post-comment) plan Sue End of January 2016
Identify and fund someone Happy! To be responsible for the web site. Roger and Lunar? January 2016

February 2016

March 2016

What Who When Ticket
Website redesign initiated Web developer TBD March 2016
Last modified 2 years ago Last modified on Mar 27, 2015, 7:54:22 PM