Version 2 (modified by phobos, 6 years ago) (diff)


Current outline is:

  1. Change workflow of downloads to request donations on download-easy and download pages.
  2. Internet keyword campaign to target desired communities (native and diaspora).
  3. PR campaign to get the word out about Tor targeted at desired communities (native and diaspora).
  4. Reach out to foundations already working in desired communities to rebuild Tor's brand and expertise.

This is an iterative process. What works, we double down on. What doesn't work, we quit doing. There are F metrics we have to report on quarterly.

More to come.