wiki:org/teams/FundraisingTeam/Roadmap2019
January February March April May June July August September October November December
Grants Technology-Focused Foundation, application due 1/1/18 Technology-Focused Foundation application for ESR migration due 2/1/2019 Follow up w/ small Foundations that have already given Human Rights-Focused Foundation application for Communications plan (rolling) Send two introductory letters to small foundations Internet Freedom-Focused Foundation publishes new deadlines; add to roadmap Send two introductory letters to small foundations Send two introductory letters to small foundations Privacy-Focused Foundation application for Library Freedom Project due 9/30/19 (TBD) Open Source-Focused Foundation application for TBD (rolling) Sponsor 9 report due 11/30/2019 Check on Consumer Privacy-Focused Foundation application dates
Sponsor 22 report due 1/31/19 Technology-Focused Foundation application for exit scanner due 2/1/2019 Send two introductory letters to small foundations Sponsor 25 and Sponsor 26 interim reports due for both TPI and OONI general operating support grants due 4/1/19 Human Rights and Internet Freedom-Focused Foundation outreach for Communications plan (rolling) Send two introductory letters to small foundations Internet Freedom-Focused Foundation - check on available opportunities Submit internship program application Send two introductory letters to small foundations Send two introductory letters to small foundations Send two introductory letters to small foundations Technology-Focused Foundation Open Call
Technology-Focused Foundation application edits due Democracy-Focused Foundation application for Library Freedom Project due Technology-Focused Foundation application for OONI TV Proposal with ACI due 3/1/19 Human Rights-Focused Foundation application for general operating (rolling) Sponsor 49 application due Journalism-Focused Foundation application for journalism project (rolling) Reach out to women’s health care focused foundations Plan foundation prospect lunch in NYC Internet-Freedom Focused Foundation application due 9/20/19 Internet Freedom-Focused Foundation reports due for both TPI and OONI general operating support grants due 10/30/19 Check in w/ Metrics team about potential Technology-Focused Foundation application
Isa will give presentation on Tor - January 30th Send two introductory letters to small foundations Internet Freedom-Focused Foundation application for OONI due 3/11/2019 Independent Media-Focused Foundation LOI for general operating (rolling) Sida: Stockholm Internet Forum 2019 - 15th-17th Technology-Focused Foundation application for large projects published Send second Sponsor Newsletter after Stockholm dev meeting Technology-Focused Foundation Open Call Technology-Focused Foundation application for dirty jobs published Internet Freedom-Focused Foundation application due Journalism-Focused Foundation multi-team project application due 11/15/2019
Technology-Focused Application due 2/1/2019 Internet Freedom-Focused Foundation application for Community team due 3/11/2019 Sponsor 44 - ESR migration - due 4/15 Technology-Focused Foundation application for ESR migration due 6/1/19 Funder meeting in NYC Sponsor 39 full application due 8/6/2019 (x2) Family Foundation application (rolling) Democracy & Rights-Focused Foundation application due 10/3/2019
Sponsor 8 final report due Human Rights and Democracy-Focused Foundation application for general operating (rolling) Internet Freedom-Focused Foundation application for general operating due 6/15/19 Internet-Focused Foundation application for IPv6 and network team applications open Internet-Focused Foundation application for IPv6 and network team applications due Prospective Foundation meeting in London
Digital Safety-Focused Foundation application for community training due 3/15 Human Rights-Focused Foundation meeting 4/24/19 Internet Freedom-Focused Foundation application for OONI due 6/15/19 (x2) Family Foundation application (rolling) Family Foundation application (rolling)
Create group of funders in Civi so that we can send regular updates Send first Sponsors Newsletter In-person meeting with Internet-Freedom Focused Foundation - June 6 Technology-Focused Foundation Open Call due 10/1
Human Rights-Focused Foundation presentation - June 18
January February March April May June July August September October November December
Major Donors Send gratitude report to current major donors Plan launch Major Donor Program ($1,000 and up) and create donate page Send 1st email invitation to join major donor program to all donors who have given $500 or more from 2014 - March 2019 Major donor brainstorm in Stockholm Send 3rd email invitation to join major donor program to all donors who have given $500 or more from 2014 - March 2019 Approach some current major donors about matching gifts for YE campaign Pause all major donor invitations for YE campaign Tor holiday card Pause all major donor invitations for YE campaign
Announce program to current major donors Create stewardship plans for top major donors Send gratitude report to current major donors Send 2nd email invitation to join major donor program to all donors who have given $500 or more in April Send 3rd email invitation to join major donor program to all donors who have given $500 or more in April Pause all major donor invitations for YE campaign
Compile major donor wish list and brainstorm connectors Send 2nd email invitation to join major donor program to all donors who have given $500 or more from 2014 - March 2019 Send 1st email invitation to join major donor program to all donors who have given $500 or more in May Send 2nd email invitation to join major donor program to all donors who have given $500 or more in May
Major donor meeting in San Francisco Send 1st email invitation to join major donor program to all donors who have given $500 or more in April Send 1st email invitation to join major donor program to all donors who have given $500 or more in June
January February March April May June July August September October November December
YE Fundraising Campaign Thank donors for contributions and report on YE Campaign via email and social media Brainstorm theme for YE Fundraising campaign Consider localization links in appeal emails Brainstorm YE social media 'challenges' Launch YE Fundraising Campaign YE Fundraising Campaign YE Fundraising Campaign
Create graphics and t-shirt mocks Conduct a vote on YE t-shirt design
January February March April May June July August September October November December
Corporations Report to Mozilla on YE Fundraising match Make list of for-profits who use Tor Send letter to for-profits letting them know how they can support Tor
Monthly Donors Send tax receipts to 2018 monthly donors Prep work for Monthly Donor page Create branded donate page Email to current monthly givers announcing program 1st invitation to those who gave in March 1st invitation to those who gave in April 1st invitation to those who gave in May 1st invitaton to those who gave in June 1st invitation to those who gave in July Pause all monthly giving invitations for YE campaign Tor holiday card Pause all monthly giving invitations for YE campaign
Send 1st invitation to donors who last gave October - February (under $500) to join 2nd invitation to those who gave October - February 2nd invitation to those who gave in March 2nd invitation to those who gave in April 2nd invitation to those who gave in May 2nd invitation to those who gave in June Pause all monthly giving invitations for YE campaign
Promote program on social media 3rd invitation to those who gave October - February 3rd invitation to those who gave in March 3rd invitation to those who gave in April 3rd invitation to those who gave in May
January February March April May June July August September October November December
Planned Giving Create and promote planned giving page
Contact current monthly donors to see if they want the sticker/patch Invite past monthly donors to rejoin Send patches or stickers to all current monthly donors who opt-in Bring patches to DefCon to promote monthly giving
Events Fosdem LibrePlanet Ethereal Summit NYC 5/14 RightsCon Defcon MozFest
Bitcoin2019 Conference
January February March April May June July August September October November December
Social Media and Email Promote newsletter on social media Create welcome email to people who sign up for the list Outreachy email appeal and social media promotion Discounted sticker pack for $17 to non-donors on email list Discounted sticker pack for $17 to non-donors who joined email list since 5/15 Discounted sticker pack for $17 to non-donors who joined email list since 6/15 Bug Smash appeal Discounted sticker pack for $17 to non-donors who joined email list since 7/15 YE campaign YE campaign YE campaign
Vintage swag promotion Vintage swag promotion Follow-up email to those who signed up at Defcon Human Rights Day - December 10
Giving Tuesday - December 3
Cryptocurrency Solicit advice from cryptocurrency experts Plan for cryptocurrency donation page Launch donation page Continue to thank enthusiasts of different coins for their support on social media Ethereum Conference fundraiser BTCPayServer fundraiser Brainstorm how to incorporate cryptocurrency into YE campaign
Set up cryptocurrency wallets Promote page on social media
Email past cryptocurrency donors about new page
Last modified 3 months ago Last modified on Jul 25, 2019, 8:21:24 PM