User Research: Personas

Persona is a tool that represents the needs, thoughts, and goals of the target user. We created personas because they will help us to drive Human Centered Design processes.

As part of our global south travels during 2018 and 2019, we got the lucky chance to meet a lot of different Tor users: from activists to journalists, all of them with different motivations, but demanding a usable private and secure tool to access the internet.

With the Community Team, we have been working collecting and mapping real user stories and finding patterns across them. It is how our Personas emerged from our in field research.

We will share the motivation behind this work, the process, and the results. Also, we want to collect feedback for the next iteration.

Useful links

Facilitator(s): dunqan + antonela

Audience: UX team, Community team, developers, and people interested in users.

Duration: 1 hour

Relevant ticket:


You do not need any prep to make this session.

Desired outcomes

Share our progress on user research and collect feedback for the next iteration.


Last modified 10 months ago Last modified on Dec 27, 2019, 9:58:41 PM

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